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"Design is not just what it looks like & feels like. Design is how it works." - Steve Jobs
"Good design is like a refrigerator - When it works, no one notices, but when it doesn't, it sure stinks."
- Irene Au
"Design can be art. Design can be simple.
That's why it's so complicated."
- Paul Rand
“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising.” – Jef I. Richards
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